Phased skincare and haircare, calibrated to you

Your skin and hair, decoded.

A 60-second scan, a 2-minute quiz, and a routine that waits until your skin is ready.

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No medical claims
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0/ 100

Hydration74

Sensitivity38

Texture81

Redness29

Example output. Your results are personalized.

Your scan returns a measurable baseline — hydration, sensitivity, texture, redness, pore visibility. We use it to calibrate phase one.

Stop guessing. Start knowing.

The Reddit rabbit hole

Hours on r/SkincareAddiction, and you still don't know what your skin needs.

You've spent hours reading r/SkincareAddiction. You know what niacinamide does. You still don't know what your skin actually needs.

The influencer routine that broke you

Too many actives at once, a purge that wasn't a purge. We've been there.

Tretinoin on night two. Vitamin C in the morning. A purge that wasn't a purge. We've all been there.

The dermatologist who didn't listen

A ten-minute appointment and three prescriptions — but no actual plan.

Ten-minute appointment, three prescriptions, no plan for how they fit together. You deserve better than triage.

Hearth doesn't guess. It analyzes what your skin actually shows, then builds a phased plan you can follow without a chemistry degree.

The process

How it works

1
Scan
60 seconds, one photo per track
2
Quiz
2 minutes, real questions, no upsells
3
Routine
5 phases over ~5 months, each calibrated when you're ready
4
Adapt
Daily check-ins drive whether the routine advances. Irritation auto-holds the phase.

No five-month plan upfront. Each phase is written when your check-ins show the last one is working — not on a calendar.

The 5-phase approach

Skincare obsessives can spot a generated routine in five seconds. Hearth's takes minutes — because it follows a real protocol, not a template.

1
Foundation
Month 1
Barrier repair only — cleanser, moisturizer, SPF. No actives yet.
Barrier repair only — cleanser, moisturizer, SPF. No actives, nothing your skin has to fight. Nothing advances until your check-ins say it’s ready.
2
Introduction
Month 2
One active, a few times a week. We hold the phase if irritation rises.
One active, two or three times a week, picked from your concerns and skin type. If irritation rises past a threshold, the phase holds itself.
3
Build-up
Month 3
Frequency rises if tolerated; a second active is layered in safely.
Frequency goes up if tolerated. A second active may be layered, sequenced to avoid known interactions (vitamin C + niacinamide pH, retinol + AHAs, etc).
4
Optimization
Months 4-5
Routine targets your top concerns from the scan and quiz.
Routine targets your top concerns. Pigmentation, texture, fine lines, dehydration — whatever the scan and quiz prioritized.
5
Maintenance
Ongoing
A stable routine with quarterly re-scans to recalibrate.
Stable routine. Quarterly re-scan to recalibrate, so the plan keeps matching the skin you actually have.

Two tracks. One app. Both included.

Skin and hair work on completely different rhythms. We treat them that way.

Overlapping swatches of clear and golden facial serum

Skincare

A face scan measures hydration, sensitivity, texture, redness and pore visibility. The plan goes from barrier repair to targeted actives — never the other way round.

Photo-based skin score
Per-concern phase progression
Irritation gate auto-holds the routine if your skin isn't ready
AM/PM/weekly step structure

Start skincare scan →

Macro close-up of glossy copper-toned hair strands

Haircare

Hair and scalp photos read scalp condition and visible damage. Curl type, porosity and density aren’t things a photograph can settle — porosity comes from the quiz, and the rest we leave alone rather than guess.

Two-photo scan: hair length + scalp
Scalp-focused first phase
Adapts for color treatment, heat use, wash frequency
Same 5-phase structure

Start haircare scan →

Porosity can't be reliably determined from a photo. We collect it via the quiz, not by faking analysis.

Smooth, warm cream-toned cosmetic texture in soft flowing waves

Why I built Hearth

I got tired of the same loop. Routines that promised everything and delivered confusion. Products that contradicted each other. Influencer routines built for someone else’s skin. A “glow up” that turned into a purge that wasn’t a purge.

The science exists. The application is broken. Dermatologists give you prescriptions. Influencers give you links. Nobody gives you a plan.

So I built one.

The structure comes from how serious protocols work: barrier first, one active at a time, escalation on tolerance rather than a calendar. Check-ins matter because adherence and irritation are what move you forward. Under $10, because anyone reading this far deserves a fair price.

If it works, tell a friend. If it doesn’t, cancel in one tap. I’d rather hear what’s broken than what’s polished.

Built by one developer, with AI assistance and no clinical oversight — said plainly on the about page rather than buried. Not a conglomerate, not VC-backed. The person who writes the code reads every support email.

Honest pricing

Free tier is useful. Pro tier is fair. Lifetime exists because early users deserve it.

Free

Try it forever

1 scan per month, per track
Your score and the full breakdown behind it
Daily check-ins, for as long as you want them
The ingredient checker

Start free →

Pro

$9.99/mo

or $59.99/yr — save 50%

Everything in Free, plus:
Unlimited scans
Your full 5-phase routine (skin + hair)
Adaptive phase progression
Score history and the progress chart
Opus-tier AI, and a 7-day free trial

Start 7-day trial →

	Free	Pro
Skin scan	1/mo	Unlimited
Hair scan	1/mo	Unlimited
Foundation phase
Phases 2-5
Daily check-ins
Factor breakdown per scan
Opus-tier routines
Light and dark mode
Direct founder access

Cancel anytime in settings. No 'are you sure' modals.

Questions, answered.

How accurate is the AI analysis?

More than a quiz, less than a dermatologist in the room. It reports its confidence, and says so when it’s unsure. What’s visible — hydration, redness, texture, pores — it reads consistently. What isn’t, like porosity, comes from the quiz rather than a guess.

Is my photo stored?

No — not by default and not at all. Photos are analysed and discarded the moment the scan finishes; only the analysis is kept. There’s nothing stored to leak, delete, or train on. If we ever build visual progress tracking, it will be opt-in.

What if you see something medical?

Anything that looks medical — cystic acne, rosacea-like patterns, suspicious moles, scalp inflammation — is flagged in your scan, and we tell you to see a dermatologist. We don’t diagnose and we don’t prescribe.

Why 5 phases and not just 'give me a routine'?

Adding every active on day one is how skin gets worse. Barrier first, one active at a time, escalation based on tolerance — that’s how serious protocols work. If your skin reacts, the routine holds itself.

Can I do skincare and haircare separately?

Yes — they’re independent. Skincare only, haircare only, or both. Each has its own scan, quiz, routine and check-ins, and they don’t share phases: your skin’s month 3 might be a different month for your hair.

How is this different from the skincare apps I've tried?

Most apps lock you into a catalogue. Hearth names ingredient categories first — “a gentle ceramide moisturizer” — with specific products optional. No affiliate kickbacks, so your routine is calibrated to your skin and not to inventory.

Can I cancel?

Yes — one tap from settings. No win-back flow, no exit survey. Cancel mid-trial and you’re not charged; cancel a paid plan and you keep access until the period ends.

Is this safe for sensitive skin / rosacea / eczema-prone?

Foundation is barrier repair only — no actives, no fragrance — and later phases adapt to the sensitivity you report. If you have an active flare, or a dermatologist is treating something specific, pause and come back when your skin is stable.

Your skin and hair, decoded.

Stop guessing. Start knowing.

The Reddit rabbit hole

The influencer routine that broke you

The dermatologist who didn't listen

How it works

Scan

Quiz

Routine

Adapt

The 5-phase approach

Foundation

Introduction

Build-up

Optimization

Maintenance